Narcyzm, obraz, disco polo
Narcissism, Image, Disco Polo

Summary/Abstract: The article traces the affinities between cultural narcissism on the one hand and the representation of individual and collective identities in visual media on the other. By referring to a body of research on narcissism, the author establishes a connection between identity deficits, compensation strategies and individualization in order to claim that contemporary disco polo videos — in their popular generic form — are a reservoir of visual conventions that underscore certain anxieties that can be observed in twenty-first century Polish society.

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