AKCENTOWANIE W TELEWIZYJNYCH SERWISACH INFORMACYJNYCH
Stress in television news services

Summary/Abstract: Newscasts are an important element of many television stations’ programming. What is a significant factor affecting the understanding of the transmitted content is the way of reading it out. In Polish, the following means of expression serve the purpose of ensuring optimal content comprehension: rising intonation, falling intonation, proper text segmentation, that is sentence division into smaller logical parts, pace of reading, emotional tone suitable to the communicated content, and proper stress. Skilful, varied stress makes the message fully understandable and attractive. Currently, overstress, which might contribute to journalists not only making the impression of engagement, competence and dynamics but also inciting viewers’ interest, is noticeable. The examples presented in the paper cover the most common ways of using prosodic elements, which could be generalised reading patterns accompanying stress. They constitute the basis for identifying reading tendencies in contemporary news services.

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