London Olympics 2012 As A Cultural, Social And Linguistic Phenomenon
London Olympics 2012 As A Cultural, Social And Linguistic Phenomenon
Author(s): Rumyana Todorova, Zlatko TodorovSubject(s): Media studies, Cognitive linguistics, Descriptive linguistics
Published by: Шуменски университет »Епископ Константин Преславски«
Keywords: media coverage; cultural and social phenomenon;
Summary/Abstract: The paper deals with British and Bulgarian media coverage of the Olympic Games in London in 2012. Apart from being a sports event it is presented as a cultural, social and even a linguistic phenomenon as it reflects issues which have an influence on the United Kingdom, on Europe and the global world as a whole from a number of perspectives. One of the problems discussed is connected with understanding, interpreting and decoding media texts about the Olympics as well as texts not directly related to the Games themselves.
Journal: Studies in Linguistics, Culture, and FLT
- Issue Year: 1/2012
- Issue No: 1
- Page Range: 84-90
- Page Count: 7
- Language: English, Bulgarian