Wpływ marki pracodawcy na przywiązanie organizacyjne pracowników
The Impact of Employer Branding on Employees’ Organizational Commitment

Summary/Abstract: The added value for the employer is acceptance of the goals and values of the company and the positive attitude of the employee to the organization. The main purpose of this article was to show the relationship between the employer branding and organizational commitment. Lack of sufficient commitment is a barrier to enterprise development, strongly perceived by the majority of employers, both in terms of the possibility of improving the methods of work and the achieved results. The article presents conclusions from research, conducted using quantitative and qualitative methods (interviews). The results indicate a connection between employer branding and organizational commitment. Due to the small number of empirical studies available, devoted to the relationship between employer branding and organizational commitment, there is a clear need to explore knowledge in this area.

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