Pokahontasz esküvője. Amerikai bennszülött motívumok a globális divatban
Pocahontas’s Wedding. Native American Motifs in the Global Fashion Industry

Summary/Abstract: The aim of the article is to present the inherent conflict between Native American cultural symbols and the western fashion system. In the first part we summarize those western fashion phenomena which referenced Native American values and became later a counter-argument in the indigenous fashion design breakthrough. Brands as Chanel, Ralph Lauren and Victoria’s Secret are the main references in this regard. The second half of the article presents the major factors which contributed to the emergence of indigenous fashion designers. We conclude with a critical observation on the possibility of interactions between Native American clothing culture and western fashion.

• Details
• Contents