Terminologija vezana za oblast jezički ispoljene učtivosti na engleskom i srpskom jeziku
The Terminology of the Study of Verbal Politeness in English and Serbian

Summary/Abstract: This paper deals with terms and concepts related to the field of ver­bal politeness over the past five decades, with an emphasis on the two most relevant approaches: a) the earlier – modern approach, whose main representatives are Leech, on the one hand, with his conversational maxim view, and Brown and Levinson, on the other, with their face-saving view of politeness, and b) the more recent – postmodern approach, introduced by Watts, Werkhofer, Ide, Locher and others, who see politeness as a more dynamic context-dependent concept that requires analysis by setting up a different terminological and conceptual framework largely based on relational work. Fol­lowing the introductory theoretical remarks on these two seminal approaches, as well as mentioning the general postulates of creating structurally and semantically viable terms, the main aim of this paper is highlighted – that of introducing new Serbian terminology in the field, primarily based on English terms resulting from postmodern research while, at the same time, offering a short critical overview of previously used Serbian translation equivalents of the relevant modern-approach terminology in English. The three central sections are devoted to conceptual and terminological phenomena related, first, to cultural context models and their conversational styles and then, more importantly, to the aforementioned modern and post­modern approach postulates. In the latter, there is special emphasis on relevant English terms and their suggested Serbian counterparts. Certain disputable terminological issues are discussed and resolved, with the ultimate aim of establishing and, hopefully, standardising the Serbian terminology related to verbally expressed politeness, as is concluded in the final remarks.

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