THE DIMENSION OF THE SOCIO-CULTURAL BRAND OF COCA-COLA
THE DIMENSION OF THE SOCIO-CULTURAL BRAND OF COCA-COLA
Author(s): Florentina Manuela DumitrescuSubject(s): Social Sciences, Media studies, Communication studies, Sociology, Sociology of the arts, business, education
Published by: Editura Sitech
Keywords: advertising; slogans; culture; language; communication;
Summary/Abstract: Today, advertising is undoubtedly one of the most fascinating social phenomena, a fundamental factor influencing individuals, attitudes or lifestyles. It is an important element of contemporary culture, deeply anchored in our cultural heritage. In this framework encompasses our article, aiming to demonstrate influential aspects of the Coca-Cola advertising slogan as an instrument of culture and ideology, in a few words, a merciless mirror of our society.
Journal: Social Sciences and Education Research Review
- Issue Year: 3/2016
- Issue No: 2
- Page Range: 48-54
- Page Count: 7
- Language: English