СЪВРЕМЕННИ ИЗМЕРЕНИЯ НА УПРАВЛЕНИЕТО НА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ БЪЛГАРИЯ
MODERN DIMENSIONS OF THE MANAGEMENT OF TOURIST DESTINATION BULGARIA

Summary/Abstract: The development of tourism is related to the need to manage tourist destinations. Tourist business faces issues related to establishing tourists' preferences and identifying their motives. The solutions are related to the consumer behaviour and preferences of the tourists, the resources of the region, the attractiveness of the area, the offered complex product and the organisational precision. The objective of the research is to study empirically the state of tourist destination Bulgaria. Then, based on the results of this research, the authors focus on outlining the existing problems and the complex of strategic management decisions related to the possible prospects for sustainable development of Bulgaria and its establishment as a year-round tourist destination with many natural and anthropogenic features suitable for the development of different types of tourism. The tasks assigned by the authors include: highlighting the features of the tourist destination and its management; revealing the impact of tourism policy on the development of the tourist destination; assessing the state of tourist destination Bulgaria through the prism of tourists and experts from district/municipal administrations and local tourism organisations; formulating proposals to solve the problems concerning the destination through adequate management. A survey questionnaire was administered to collect data from the tourists in the administrative districts of Dobrich, Bourgas, V. Tarnovo, Gabrovo, Plovdiv and Pazardzhik. Representatives of the regional and municipal administrations and associations working on the problems of tourism on the territory of the Republic of Bulgaria were also interviewed.

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