Zarządzanie a cyfrowa transformacja tożsamości instytucji edukacyjnych
Management and the digital transformation of an institution's identity in the field of education

Summary/Abstract: The subject of the article is to show the relationship between the management of an educational organization and changes related to digital transformation. Emerging meanings of education present in the digital knowledge portals are analysed in conjunction to attitudes towards education in an international organization. Qualitative research (interviews and network ethnography) allowed the author to draw conclusions related to management theory, from a neo-institutional perspective. The research shows that digital transformation should be considered as a catalyst for changes that penetrate deep areas of institutional identity, prompting organizations to redefine their goals. The need to restructure the traditionally understood educational system becomes a challenge for management, requiring new strategies but, above all, a new vision.

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