Verbal and non-verbal persuasion in the black protest Cover Image

Perswazja werbalna i niewerbalna w czarnym proteście
Verbal and non-verbal persuasion in the black protest

Author(s): Ilona Koziarska
Subject(s): Language studies, Theoretical Linguistics, Crowd Psychology: Mass phenomena and political interactions
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: persuasion; black protest; manipulation; rules of exerting influence

Summary/Abstract: The black protest is a social phenomenon that started in 2016 when women went out onthe streets to demonstrate their opposition to tightening the anti-abortion law. It wasan event that aroused much controversy and emotions which were expressed throughverbal and non-verbal messages. These were, among others, banners with stronglymarked slogans that have been analysed and black colour appearing in the elementsof women’s clothing and make-up. The symbolic layer was also umbrellas, hangers forclothes, black crosses on the lips and many more. The purpose of using these means waspersuasion, used to change position of opponents and to achieve its own purpose in theform of the absence of an exacerbation of this law.

  • Issue Year: 2018
  • Issue No: 52
  • Page Range: 123-140
  • Page Count: 18
  • Language: Polish