Формати и фрагментиране в дигиталното детство
Formats and Fragmentation in the Digital Childhood

Summary/Abstract: Internet has inevitably the media landscape and the way we communicate with each other. The trend has an immense impact on childhood, too. Today, children are “digital natives”. They are always on, always connected, living in a world of communication fragments. Attention spans are shrinking, so do media formats. The aim of this article is to identify and analyze trends in content production and consumption in the digital era. A small-sized yet focused empirical study on the Bulgarian television programmes for children is also presented.Internet has inevitably the media landscape and the way we communicate with each other. The trend has an immense impact on childhood, too. Today, children are “digital natives”. They are always on, always connected, living in a world of communication fragments. Attention spans are shrinking, so do media formats. The aim of this article is to identify and analyze trends in content production and consumption in the digital era. A small-sized yet focused empirical study on the Bulgarian television programmes for children is also presented. The publication is part of the research results of the project N145/2016, supported by Science Sector Fund of Sofia University “St. Kliment Ohridski” on topic “The Film Proposals of the Televisions in Bulgaria in the Period 2010-2015”, headed by Assist. Prof. Zhana Popova. Participants: Bistra Velichkova and Deiana Dragoeva, the Department of “Radio and TV”.

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