Effective teaching in the area of creative professions, on the example of “big data, digital marketing, trend-watching” specialty at the University of Lower Silesia.
Effective teaching in the area of creative professions, on the example of “big data, digital marketing, trend-watching” specialty at the University of Lower Silesia.
Author(s): Agnieszka WęglińskaSubject(s): Higher Education , Sociology of Education
Published by: Uniwersytet Ignatianum w Krakowie
Keywords: big data; education; competences;internet marketing; in depth interview
Summary/Abstract: The main purpose of this paper is to analyze the level of competences among postgraduate students of Big Data, digital marketing and trend-watching specialization at the Department of Journalism, Communication and Technological Studies University of Lower Silesia.
Journal: Horyzonty Polityki
- Issue Year: 9/2018
- Issue No: 29
- Page Range: 131-142
- Page Count: 12
- Language: English
