Tražnja kao limitirajući faktor na tržištu stanova
Demand As A Constraint In The Apartment Market

Summary/Abstract: In their work, eterprises are always facing opportunities and constraints. Demand can be either an opportunity or a constraint. One should distinguish between the effective and ineffective demand. Effective demand is payably capable demand, while the ineffective demand also includes payably incapable demand. In short-term, only effective demand is an opportunity for an enterprise, whereas the ineffective demand stands as a constraint. It is only in the long term, when conditions for transition from the ineffective to effective demand are met, that the ineffective demand becomes an opportunity. Conditions for transition can be created by the buyers or by the suppliers. This paper deals with ineffective demand as a constraint in the apartment market in Serbia, with special focus on the city of Nis. The paper also discusses the practice of one construction enterprise in creating and implementing a strategy that transforms ineffective demand into effective one.

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