FENOMEN GLOBALIZACIJE: GLOBALIZACIJA I ČOVJEK (ČOVJEK I SLIKA KROZ VRIJEME)
THE PHENOMENON OF GLOBALISATION: GLOBALISATION AND AN INDIVIDUAL (AN INDIVIDUAL AND IMAGE THROUGHOUT HISTORY)

Summary/Abstract: If we look at the relationship between an individual person and globalisation throughout history, we can all agree that each individual is a creator of images, aware of the fact that he/she is not only mere factuality and completed reality. There is still need to create, which is reflected in the creation of images in which he/she wants to find his/her own identity. In Christian era that image is not newly created, but discovered, and the emphasis is on “to be like the image”. Modern times, however, have formed the culture of separation. An individual so becomes “an image”, creating him/herself through acting, so there begins a notion of an autonomous subject. Human nature is presented as something universal, a type of behaviour everyone should crave for. At the same time institutions are established with a sole purpose of limiting every individual’s autonomy and freedom. Laws are respected because institutions are structured as a pyramid, with a ruler on the highest step. The condition where minority controls the majority through laws, pressure and sanctions – is called the Panopticon. Opposite to the Panopticon there is the Synopticon – the condition where minority is seen from the point of view of majority.

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