The Context in the Production and the Consumption of Digital Art
The Context in the Production and the Consumption of Digital Art

Summary/Abstract: In this article my intention was to configure challenging profile of Digital Art as a mean of expression. We tried to identify the main changes in modern art works, that can be recognized in a digital art work, the instruments of digital and multimedia technology; also we discussed the digital art approach as a medium and as a tool, we tried to find out how it does trigger and influence media consumption and what is the role of the artist and audience in interpretation and creating new meanings for a digital art work. Finally, we presented a few statements of young Romanian artists on the digital artist’s condition, the way they share their work, the difficulties to gain money from their work and the necessity to have a formal education in the field. The questionnaire applied to the journalism students revealed the importance of interactivity when interpreting, creating meanings and producing digital artworks.

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