Medialne formy popularyzacji muzyki poważnej
Media forms popularizing classical music

Summary/Abstract: In culture dominated by pop music – light and entertaining, classical music must fight for a position it rightly deserves in social awareness. For this purpose, its creators and supporters take advantage of audiovisual media, i.e. radio, television or the Internet. With their aid, classical music gets into our everyday life as an „everyday music”, becoming more available for the broad public. The popular opinion is that the main difference between these two forms of artistic creation lies in the function they fulfill, namely: usage, entertainment and simplicity of pop music versus professionalism and complexity of classical music. This opinion however does not seem true, as none of the features mentioned above characterizes only one type of music. At the same time, some structural and functional relationships are visible between these two types as well as a growing interest on the part of culture itself in classical music, which is reflected in, inter alia, such forms as talent shows.

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