PRIRODA, DIMENZIJE I ZNAČAJ ORGANIZACIONIH PROMENA
NATURE, DIMENSIONS AND THE IMPACT OF ORGANIZATIONAL CHANGE

Summary/Abstract: The modern global market is characterized by a turbulent and highly variable character. With rapid social, technological and informational changes, organizations are becoming more and more competitive, and competitiveness is getting stronger, which contributes to changes in modern business concepts. Today's dynamism in which an organization exists and operates is characterized by a multitude of discontinuities that forces the organization's management to abandon traditional management approaches. When generating the strategy concept, changes must be taken into account as the increasingly dominant factor of the success of an organization, that is, management must evolve into the change management and in that context be continuously improved. The paper is an attempt to make a presentation on the nature and significance of organizational changes in the current operating conditions based on theoretical and practical research of relevant experts in this field.

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