ANALIZA BILANSA STANJA U FUNKCIJI STRATEGIJSKOG ODLUČIVANJA
ANАLISYS OF BALANCE SHEET IN FUNCTION MAKING STRATEGIC DECISIONS

Summary/Abstract: The modern way of doing business is characterized because increasing the business opportunities for enterprise development but increasing the risk of business failure. The main goal enterprises is remain to achieve a positive financial result at the end of the business year. For these reasons, the great task is put before the management of the company to adapt to the modern transformation of business in time, make correct strategic decisions and carry out business moves that will ensure the future existence, stability and operation of the company. Analysis of the financial statements of the company plays a significant role in strategic decision making and in modern business. It provides information on the results of the business of the company both to users within the company and to persons and organizations outside the company. The paper focuses on the analysis of the balance sheet and its importance for making correct strategic decisions in modern business conditions. Balance sheet is a financial statement that contains information about the assets and sources of funds that a particular company has at its disposal. Based on the analysis of the balance sheet, it is possible, apart from data on available funds and sources of funds, to determine the company's property and financial position, liquidity and solvency, as well as short-term and long-term financial balance that are very important for the financial stability of the company. Therefore, the basic goal set by this paper is to look at the relevant role of the balance sheet analysis in strategic decision making in the modern business environment and modern of doing business of the company.

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