MIKS STRATEGIJA RAZVOJA – KONCEPTI I MOGUĆNOSTI
MIKS DEVELOPMENT STRATEGY - CONCEPTS AND OPPORTUNITIES

Summary/Abstract: In the theory of project management and marketing management, often, as a superb knowledge and skill in market operations, the concept of marketing mix is emphasized. It is about the concept of a skillful combination of basic marketing instruments - products, prices, promotion and distribution (marketing) of market products. And a superficial analysis of the methods and content of the business of top entrepreneurs and top managers points to the factual situation in which the mentioned entrepreneurs and top managers, who are used in the marketing of instruments, use some other less important content and methods of mixing. It is about the mixing of different business strategies that we, from some of the practically applied, are exposed in this scientific annex.

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