The Dynamic and Static Aspects of Speech Organization in Business Media Texts
The Dynamic and Static Aspects of Speech Organization in Business Media Texts

Summary/Abstract: Praxeological analytical approach that includes dynamic and static aspects is presented in the article aimed at establishing norms and rules of speech behavior in the professional media. The dynamic model involves consideration of compositional-speech forms of construction journalistic texts through a sequence of speech acts. Fs a result the originality of the speech procedures, models of effective professional speech activities are defined and established according to T. Kotarbinsky, the most General norms of maximum feasibility (1975, p.223). For the static analysis of text types identifies the rules for selection and combination of non-linguistic and linguistic means, that is the principles and rules of effective speech activity of the expert. The aim to objectivity of presentation is evident in the accentuated accuracy and detail messages, in an indirect expression of social evaluation and of expression in the predominance of rational evaluation associated with practical human activity, the almost complete absence in publications on economics of more subjective sensory, psychological and sublimated evaluations. Counting for the knowledgeable audience allows making message very laconic, due to the use of terms, abbreviations, special terminology, including Latin, infographics. For the expression of subjectivity, socio-political position can be used specially selected series of events and the techniques of indirect communication. Appeal to the reader is also indirect in nature and stands as the distinctive purpose of information presenting to the reader, with the emphasis on the information, which is the most important for the publication.

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