SEMIOTICS, BETWEEN TRADITION AND MODERNITY. THE NEW MEANINGS IN LIFESTYLE
SEMIOTICS, BETWEEN TRADITION AND MODERNITY. THE NEW MEANINGS IN LIFESTYLE

Summary/Abstract: Modern society is governed by new technologies, by swift and profound shifts, by a new positioning towards gender and sexuality. All these factors generate new meanings and values which society in general would need to perceive and own at full speed. Our vocabulary is enriching itself permanently with terms like “bitcoin” or “fintech”, new technologies fundamentally transforming our lives, former meanings and symbols of life. Noticing these fundamental changes, multidisciplinary research of the phenomena, their causes and effects becomes indispensable for the profound perception of the new environment, of the new society, as well as for the process of creation of new policies (of all types) that address new necessities and demands of individuals in adopting a lifestyle aligned to both tradition and modernity, without creating any imbalance or disconnections at social level.

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