Dunning-Kruger Debate and Students´ Assessment
Dunning-Kruger Debate and Students´ Assessment

Summary/Abstract: Our evaluations saturate our decisions. Presented paper seeks to contribute to the fruitful topic of Dunning – Kruger effect and for the first time points to its implications within the field of marketing communication. Dunning – Kruger effect stems from the differences between self– assessment and actual performance (across various domains) with low performers overestimating their scores and top performers largely underestimating themselves. Paper discusses possible influencing variables and presents a related research of 880 undergraduate students looking for differences between estimated (perceived) and actual exam performance. We suggest it is important to be aware of students´ selfevaluation of exam performances because it affects not only their self-perceptions, but perceptions of teachers, courses and university.

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