Current Discourse on Migration in Select Slovak Online Media: Topical Analysis in the Context of European Union and V4 Countries
Current Discourse on Migration in Select Slovak Online Media: Topical Analysis in the Context of European Union and V4 Countries
Author(s): Edita Štrbová, Oľga PúchovskáSubject(s): Media studies, Social Informatics, Migration Studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Discourse; European Union; Migration; Qualitative Content Analysis; Slovak Online Media; V4 Countries;
Summary/Abstract: The research study presents the results of a qualitative content analysis focused on the identification and categorization of the actual themes associated with the term migration (resp. migrants, refugees) and the polarity of presented discourse in the content (title, subtitle and perex of the agency reports, author articles and comments) published on the portals of selected Slovak online media, representing the mainstream (sme.sk, dennikn), news (aktuality.sk), popular (topky.sk) and alternative (slobodnyvyber. sk, hlavnespravy.sk) information sources. We examined the issue in the context of the European Union and the V4 countries, from June to October 2018. Identified categories of themes (political, social, economic, legislative solutions and evaluation of current situation) refer to the balanced dissemination of positive and negative discourse within the mainstream and news media. Popular media presented mainly positive discourse and alternative media presented mainly the negative discourse on the theme migration and migrants.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/2
- Page Range: 195-207
- Page Count: 13
- Language: English
