The Use of Digital Media During the 2018 FIFA World Cup
The Use of Digital Media During the 2018 FIFA World Cup
Author(s): Jan ŠimanSubject(s): Media studies, Social Informatics, Sports Studies
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Computer; Football; Internet; New Media; Smartphone; Tablet;
Summary/Abstract: The paper provides an insight into the use of digital media among inhabitants of the Czech Republic to watch and browse for additional information from the 2018 FIFA World Cup. Only 2% of respondents used digital media to watch live streaming of the World Cup matches, while17% of respondents used digital media to get additional information. Mostly, respondents retrieved information on the schedule of the World Cup and updates on intermediate and final results of matches. Moreover, there was a significant group of respondents (10%) who used digital media to place bets on the World Cup matches, sometimes even during the match, at a betting office.
Journal: Marketing Identity
- Issue Year: 6/2018
- Issue No: 1/2
- Page Range: 277-288
- Page Count: 12
- Language: English