Metaphors in The Language of U.S. Presidents in Times of Economic Crisis: From the New Deal to a Rescue Plan for the Middle Class
Metaphors in The Language of U.S. Presidents in Times of Economic Crisis: From the New Deal to a Rescue Plan for the Middle Class

Summary/Abstract: This paper examines metaphors in the language of U.S. presidents in times of economic crisis in the last century. Our corpus comprises seven speeches that are analyzed in terms of moral metaphors that extend throughout the texts, intertwined with other metaphors, in a qualitative analysis. A quantitative analysis measures metaphor density and also draws on data from Sketch Engine, a corpus manager and analysis program, where keywords are examined that combine with metaphors in texts. Findings suggest that the umbrella moral metaphors of NURTURANT PARENT and STRICT FATHER factor with substantial prominence in corpus texts and that keywords enhance the impact of moral metaphors.

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