CONSUMER BEHAVIOR STUDY IN THE FIELD OF TOURISM
CONSUMER BEHAVIOR STUDY IN THE FIELD OF TOURISM

Summary/Abstract: Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select their services. The Internet provides accurate and specific information that can reach the target audience with the accuracy of more personalized information sources. This new interactive medium can be considered as a rational medium of difficult classification. The Internet is not easily classified as either impersonal or a mass media channel.

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