WHAT DOES IT MEAN FOR A COMMUNICATION TO BE TRUSTED? Cover Image

WHAT DOES IT MEAN FOR A COMMUNICATION TO BE TRUSTED?
WHAT DOES IT MEAN FOR A COMMUNICATION TO BE TRUSTED?

Author(s): Francesca Granelli
Subject(s): Communication studies, Government/Political systems, Politics and society
Published by: NATO Strategic Communications Centre of Excellence
Keywords: trust; communications; impersonal trust; distrust; reliance; co-operation; strategic communications;

Summary/Abstract: Despite following best practice, most governments fail in their strategic communications. There is a missing ‘X’ factor: trust. This offers a quick win to strategic communicators, provided they understand what the phenomenon involves. Moreover, it allows practitioners to avoid the risk of citizens feeling betrayed when their government fails to deliver.

  • Issue Year: 5/2018
  • Issue No: 5
  • Page Range: 171-214
  • Page Count: 44
  • Language: English
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