ANALYZING STRATEGIC COMMUNICATIONS THROUGH EARLY MODERN THEATER
ANALYZING STRATEGIC COMMUNICATIONS THROUGH EARLY MODERN THEATER
Author(s): Filippo TansiniSubject(s): Politics, Theatre, Dance, Performing Arts, Communication studies, Studies in violence and power, 15th Century, 16th Century, 17th Century
Published by: NATO Strategic Communications Centre of Excellence
Keywords: strategic communications; social representations; early modern theater; propaganda; propagation; diffusion; historical studies;
Summary/Abstract: Historically, theatrical performances have often reflected power-related processes of communication and influence. Theatrical representations send messages and provide commentary on influential events and social change. In sixteenth- and seventeenth-century Italy dramatic upheaval in the political realm and dynamic innovations in all aspects of theatrical production resulted in new communication dynamics that can be seen as the precursors to many concepts and techniques used today. In this paper, three forms of early modern theatre— the ‘Theatre of the Prince’, entrepreneurial theatre, and street performance— are analyzed through the theoretical framework of social representation put forward by Serge Moscovici to identify early modern trends in communication and influence that laid the groundwork for strategic communications.
Journal: Defence Strategic Communications
- Issue Year: 6/2019
- Issue No: 6
- Page Range: 51-87
- Page Count: 37
- Language: English
