A Tentative Model for an Online Place Branding Application Solution
A Tentative Model for an Online Place Branding Application Solution
Author(s): Victor-Alexandru Briciu, Arabela Briciu, R. DemeterSubject(s): Social Sciences, Communication studies
Published by: Editura Universitatii Transilvania din Brasov
Keywords: place brands; Cyberspace; application; software platform; ranking brands;
Summary/Abstract: This paper aims to introduce an automated ranking algorithm by using a software platform, an application for analysing an online place brand’s content, in terms of the characteristics of a place brand’s identity communicated through official websites. The application was implemented using up to date programming languages and technologies. For the database implementation, MySQL was used together with phpMyAdmin tool. The application was developed using PHP, CSS and JavaScript being used for designing it. This application is not designed for general or public use yet, it is intended for an analysis of brand characteristics added by a user and all the application main functions are described in this paper.
Journal: Bulletin of the Transilvania University of Braşov, Series VII: Social Sciences and Law
- Issue Year: 12/2019
- Issue No: 1
- Page Range: 149-160
- Page Count: 12
- Language: English
