NEW REGIONAL DESTINATIONS WAITING TO BE DISCOVERED IN FAST-GROWING MEDICAL TOURISM MARKET: TRABZON SAMPLE
NEW REGIONAL DESTINATIONS WAITING TO BE DISCOVERED IN FAST-GROWING MEDICAL TOURISM MARKET: TRABZON SAMPLE

Summary/Abstract: Medical tourism is a kind of tourism, which is evaluated as a sub-branch of health tourism, contains internal and surgical operations for treatment. Turkey has potentiality in which it can play an important role in medical tourism market with its outstanding touristic facilities, personel qualifıcation and particularly with its natural tourism resources. This research has been conducted to dedicate Trabzon ’s tourism potentiality in the position of health center of Eastern Black sea Region. According to the research, Trabzon has potentiality open to development in the field of medical tourism with its medical tourism infrastructure, and with its natural and historical tourism resources. However, in order for this potentiality to come true, private travel agencies organizing advertisement and marketing must be established, and then all enterprisers in the district will have an important role.

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