ASPECTS OF NON-VERBAL ARTISTIC COMMUNICATION IN THE NEW CULTURAL PARADIGM
ASPECTS OF NON-VERBAL ARTISTIC COMMUNICATION IN THE NEW CULTURAL PARADIGM

Summary/Abstract: The change in cultural mentality which confronts the contemporary culture led to drastic transformations in Arts, which have influenced mainly the verbal Arts, but played a role also on the non-verbal ones. We start from three hypotheses which might be orienting direct an ascertainable discourse toward a didactic and/or en-cultural pragmatics. The first hypothesis relies on the representation of two basic compounds of the cultural sphere: patrimony and communication and also on the finding that the focus of the actual cultural policies is significantly oriented to communication, to the detriment of the educational moulding. A second hypothesis concerns the nowadays replacement of the concept of “culture” with “cultures”; hence occurs the disclosure from the haute culture reference, which had been an ideal for former times. The third working-hypothesis considers the major changes which occur in the last decades in social, political, economic and technologic environments; mutations which are also reflected in non-verbal Arts and in their social and psychological influence. Therefore, the present essay aims at proposing a succinct prospection on contemporary non-verbal Arts and on the subsequent changes on mentalities, following the renewal of the cultural paradigm. We identified some general directions, which we believe to improve the understanding of the evolution of the present-day culture.

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