Аспекти на корпоративната социална отговорност на пазара на газирани безалкохолни напитки в България – гледната точка на бизнеса
Aspects of corporate social responsibility on the market for carbonated soft drinks in Bulgaria from the point of view of business

Summary/Abstract: The concept of sustainable development has changed modern business. The successful companies of the 21st century strive to be good corporate citizens. This means integrating the concept of Corporate Social Responsibility (CSR) into their corporate strategies. The results of an empirical survey among carbonated soft drink manufacturers/bottling companies in Bulgaria on the aspects of applying CSR to this market are presented. The expert assessment offered by the business focuses on four key areas: (1) the role of CSR in the market for carbonated soft drinks in Bulgaria; (2) the effects of the implementation of CSR; (3) the consumer choice factors behind the purchase of carbonated soft drinks; and (4) the profile of the consumers of carbonated soft drinks.

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