ROMANIAN VLOGGERS AS TRENDSETTERS FOR THE USAGE OF UNADAPTED ANGLICISMS
ROMANIAN VLOGGERS AS TRENDSETTERS FOR THE USAGE OF UNADAPTED ANGLICISMS

Summary/Abstract: Vlogs as “video collections that serve both as an audiovisual life documentary and as a vehicle for communication and interaction on the Internet. Internet can be used to connect, share and exchange developing a participatory culture, is used by the vloggers to approach the relation with the audience. The vlogger becomes a trendsetter, an example, a peer to be followed. The acceptance of English, as a language capable to relate the speakers and settle an in-group mentality according to their esteem needs, leads to a higher frequency of unadapted English loans in common usage of non-native speakers.

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