Още нещо за културните стереотипи. Българинът през погледа на японците
Additional Comments on Cultural Stereotypes.The Bulgarians through the Eyes of the Japanese
Author(s): Magdalena VasilevaSubject(s): Sociolinguistics, Cognitive linguistics, South Slavic Languages, Cultural Anthropology / Ethnology, Culture and social structure , Applied Sociology, Sociology of Culture, Identity of Collectives
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: cultural stereotype; positive stereotype; negative stereotype; Bulgarians; Japanese
Summary/Abstract: The present article is a sequel to “Cultural Stereotypes. The Image of The Japanese” published in “Proglas”, Vol. 27, No 1, 2018. The aim of the research this time is to present the image of the Bulgarians through the eyes of the Japanese. To do this, we tackled the following tasks: 1) To outline the image of the Bulgarians reflected in Japanese media; 2) To present the image of the Bulgarians that Japanese students have prior to visitingVeliko Tarnovo University (VTU); 3) To find out how this image changes after the visit and after the direct contact between Bulgarian and Japanese students.The author comments on the cultural (national) stereotypes concerning Bulgarians with regard to their content,their assessment and the reasons for their formation.
Journal: Проглас
- Issue Year: 28/2019
- Issue No: 1
- Page Range: 129-136
- Page Count: 8
- Language: Bulgarian