KRİZ İLETİŞİMİNDE MESAJ STRATEJİLERİ: ERMENEK KÖMÜR MADENİ KRİZİNE YÖNELİK UZMAN GÖRÜŞLERİNİN İNCELENMESİ
MESSAGE STRATEGIES IN CRISIS COMMUNICATION: INVESTIGATION OF EXPERTS’ EVALUATIONS TOWARD ERMENEK COAL MINE CRISIS

Summary/Abstract: The messages given to the stakeholders in the crisis are important for the impact of the crisis on the stakeholders and the crisis management’s success. When the studies of crisis communication are examined, it is seen that the theories involving message strategies are more prominent. For this reason, it is important to choose the right messages given to stakeholder. In this study, the data was gathered from 33 specialists by asking them to evaluate the messages that were given by the authorities to the stakeholders in the Ermenek coal mine crisis (October 28th, 2014) in which the loss of life and injuries were experienced. The research data were analyzed by content analysis method. According to findings; it has been determined that the important points that should be taken into consideration in the formation of messages for the stakeholders are information nature, the emotional state of the affected people, the values of the society, the acceptance, indemnification and responsibility.

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