AMBALAJIN SATIN ALMA DAVRANIŞI ÜZERİNDEKİ ETKİSİNİN BELİRLENMESİNE YÖNELİK AMPİRİK BİR ÇALIŞMA
AN EMPIRICAL STUDY TO DETERMINE THE EFFECT OF PACKAGING ON PURCHASE BEHAVIOUR

Summary/Abstract: The findings of the study on the effect of packaging on purchasing can be summarized as follows: the packaging has a feature of protecting the products, food products are generally purchased by paying more attention to the information in the packaging, packaging reassures in food products due to its protective feature, and it creates an identity to the product. It is also important that the packaging facilitate the sales, that it increases the sales of the food products under favor of health, packaging of the products, which are quickly deteriorated gives confidence for their purchasing, as well as packaging makes the products different and convenience for carrying.

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