POSTMODERNİZMDE MARKA VE SEMBOLİK TÜKETİMİN ÇAĞDAŞ SERAMİK SANATINA YANSIMALARI
THE REFLECTIONS OF BRAND AND SYMBOLIC CONSUMPTION IN CONTEMPORARY CERAMIC ART IN POSTMODERNISM

Summary/Abstract: The concept of postmodernism, which cannot be defined in a definite definition, has influenced the social, political, economic and artistic fields with its emergence after 1960. Consumption habits have changed and consumption culture has come to the fore. The radical changes in consumption habits have enabled consumers to see products as a necessity to meet their psychological and social needs instead of meeting their physical needs. This form of consumption, called symbolic consumption, has emerged as an extension of these ideas. With symbolic consumption changing the concept of compulsory need, branded products are perceived as social needs. This situation led to re-questioning and criticizing the production-consumption habits. This critical perspective has also been directly reflected in the field of art and has become a source of inspiration for artists. In this study, the production and consumption habits of postmodernism are examined and the concepts of symbolic consumption and branding are emphasized. The effects of brand and symbolic consumption on the creation process of artists were examined through field writing analysis and artist work analysis. In addition, the reflections of the concepts of cultural and social reflections, different styles and expressions and their reflections in contemporary ceramic art were discussed.

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