БИЗНЕС МОДЕЛ НА ПЛАТФОРМИТЕ ЗА ДИРЕКТНО КРЕДИТИРАНЕ
THE BUSSINESS MODEL OF THE PEER-TO- PEER LENDING PLATFORMS

Summary/Abstract: Peer-to- peer lending platforms as alternative of the conventional bank loan are analyzed in the current paper and in this context; we try to identify their essential features, similarities with and distinctions from traditional channels, advantages and disadvantages, problems and opportunities as well as future trends in their development. In our view, peer-to-peer lending platforms provide a valid alternative of financing, not a substitute for, but rather a complementary traditional banking model.

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