ECONOMICS AND THE HUMANITIES. A SWOT ANALYSIS
ECONOMICS AND THE HUMANITIES. A SWOT ANALYSIS
Author(s): Ioana-Gabriela NanSubject(s): Language studies, Language and Literature Studies, Foreign languages learning, Theoretical Linguistics, Applied Linguistics, Studies of Literature, Philology, Translation Studies, Theory of Literature
Published by: Studia Universitatis Babes-Bolyai
Keywords: economics; humanities; SWOT analysis; leadership; rhetoric; narrative; literature; language;
Summary/Abstract: Economics and the Humanities. A SWOT Analysis. According to some authors, economists and humanists have nothing in common, given the diametrically opposed intellectual approaches. In this article, I wish to probe the validity of that opinion by seeing whether “humanomics” departments (understood as the outposts of the humanities inside a field populated by economists) can make any positive contribution that both research areas may benefit from. In my description of the present state of the humanities in relation to economics, I will adopt a specific technique usually employed to analyse the state of a business organisation: its current strengths and weaknesses, but also the opportunities it should take advantage of and the threats it should try to avoid, in an attempt to see my own field with the clarity allowed by this particular economic research tool.
Journal: Studia Universitatis Babes-Bolyai - Philologia
- Issue Year: 64/2019
- Issue No: 2
- Page Range: 83-96
- Page Count: 14
- Language: English