TEA COMMERCIALS ON SOCIAL MEDIA: A REVIEW AS A SIGN OF SOCIAL CLASS
TEA COMMERCIALS ON SOCIAL MEDIA: A REVIEW AS A SIGN OF SOCIAL CLASS

Summary/Abstract: The modern individual tries to stick to more thematic and individualized media instead of the traditional “Social Networks” of the past and the world of 21st century the individualized concept of the media tries to establish new cultures and new hobbies aiming to canalize their eating habits. The tea commercials are easily reached, effective and seem to be successful aiming to analyze the concept of tea in the past and present society, the paper follows both qualitative and quantitative research methodology concentrating more on the positioning of the product as a sign of social class. The paper questions if the ads refer to tea consumption at different levels of human needs and if the social settings in tea ads refer to different social classes. The paper is also questioning if these tea brands, concentrate mainly on different clusters of the society, dividing them into smaller chunks ending up with the consumption of different types of products.

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