МЕДИАЛИНГВИСТИКА КАК СУБДИСЦИПЛИНА ЯЗЫКОЗНАНИЯ: ИСТОРИЯ СТАНОВЛЕНИЯ В ПОЛЬШЕ И РОССИИ
ON THE HISTORY OF MEDIA LINGUISTICS IN POLAND AND RUSSIA

Summary/Abstract: At the turn of the 20th and 21st centuries a rapid development of research on language use in the media led to the emergence of media linguistics. This paper is devoted to the history and development of Polish and Russian research on language use in mass communication. The author describes the most important early publications and the main directions of research. Both Russian and Polish works on the language in the media are inherent in the integration of existing methods: cognitive linguistics, (multimodal) discourse analysis, critical linguistics, functional stylistics, pragmatics, and rhetorical criticism. It should be noted that Polish medialinguistic studies have been influenced by both Western and Eastern research.

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