MÜCEVHER FİRMALARININ ÜRÜN TANITIMLARININ GRAFİK TASARIM UNSURLARI VE İLKELERİNE GÖRE İNCELENMESİ (ZEN DIAMOND ÖRNEĞİ)
INVESTIGATION OF PRODUCT INTRODUCTION OF JEWELLERY COMPANIES ACCORDING TO GRAPHIC DESIGN ELEMENTS AND PRINCIPLES

Summary/Abstract: Graphic design is the art education that we face most in today's art education. It is very important in Visual Communication. Companies who want to create a corporate identity in the field of trade also increase their brand value through their design studies. Graphic design is one of the most effective communication way since it started. Each work in which the principles and elements of graphic design are applied success fully creates a visual lintegrity. The message to be conveyed in the designs always passes through an effective presentation. Effectiveness is one of the most important factors in creating a unique image and leaving behind competitors. Accordingly, in order to ensure the satisfaction of the customer, the competitors are aware that product promotion is a very important factor. It can also be said that it is a distinguishing feature that allows the customer to choose between two products that are all identical to each other. Customer prefer the companies they are satisfied with. Therefore, it is very important that the design is distinctive and innovative. As in all Professional work areas, there are certain rules that must be followed in design. Any visual created by basic design rules will benefit greatly from better results. It is difficult to assess a design as a correct design. However, it is believed that there is no impressionable aspect of a bad design. In this study, is limited to the Zen Diamond jewelery company of the jewelery firms and the Zen Style magazine covers published between 2013-2017. All of Zen Diamond's jewelery companies are examined in terms of compliance with the design principles. There is no current study in this area. It is aimed to find out how Zen Diamond uses design principles and elements and how they have a design understanding. Within the scope of the study, information was given about how the company's designs captured the visual integrity. According to this; it has been seen that magazine covers have an ongoing understanding towards classical style.

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