BÜTÜNLEŞİK SWARA VE EDAS YÖNTEMİ KULLANARAK FİTNESS MERKEZLERİNİN DEĞERLENDİRİLMESİ: ÖRNEK BİR UYGULAMA
EVALUATING THE FITNESS CENTERS USING INTEGRATED SWARA AND EDAS METHOD: A CASE STUDY

Summary/Abstract: With people’s becoming aware of healthy life and healthy diet today, more time has begun to be spared for sports activities and this lead to an increase in the demands of fitness centers where sports activities can take place. With this heavy demand, great investments have been made in many city centers to open fitness centers; however, it has also been observed that most fitness centers entered economically into challenging processes due to intense competition. For the continuity of fitness centers, it is important to retain the current customers as well as to gain new customers. The purpose of this study is to determine the significance levels (weights) of the effective criteria in evaluating the fitness centers with the information received from numerous decision makers (DM’s) through the SWARA method among the multi-criteria decision making (MCDM) methods; and to evaluate the fitness centers through the EDAS method among the MCDM methods by including the obtained criteria weights in the process. In case study, a total of 15 customers randomly selected from 3 different fitness centers that have the most customers in the Nazilli district of Aydin, which is the location of the application were taken as the DM’s.

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