YERLİ VE YABANCI TURİSTLERİN DESTİNASYON İMAJINA İLİŞKİN ALGI FARKLILIKLARI: PAMUKKALE ÖRNEĞİ
PERCEPTION DIFFERENCES ON THE DESTINATION IMAGE OF DOMESTIC AND FOREIGN TOURISTS: PAMUKKALE SAMPLE

Summary/Abstract: Destination image refers to the mental schemes, beliefs and ideas of individuals about a place or destination. There seems to be a lot of studies about destination image in the literature. However, a study investigating how the image of a local destination is perceived in terms of domestic and foreign tourists and what similarities and differences are found has not been reached.

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