1990 VE 2000 SENELERİ ARASINDA TV REKLAMLARINDA ERKEK KİMLİĞİNİN SUNUMU
REPRESENTATION OF MEN'S IDENTITY IN TELEVISION ADVERTISEMENTS BETWEEN 1990 - 2000 YEARS
Author(s): Hakan YükselSubject(s): Gender Studies, Media studies, Gender history, Evaluation research, Transformation Period (1990 - 2010), Marketing / Advertising
Published by: Kültür Ajans Tanıtım ve Organizasyon
Keywords: Television Advertising; Identity; Social Gender;
Summary/Abstract: The world, which has undergone a the cycle of rapid change since the 1990s, has begun to directly influence economic and social life with a process called globalization. In this global cycle, where large capital owners are involved, the media phenomenon is felt to be ineffective and the integration of technology and traditional media tools has become inevitable. As a matter of fact, switching to private broadcasting on television and radio has changed the content presented and formal formats with new communication technologies.
Journal: Karadeniz Uluslararası Bilimsel Dergi
- Issue Year: 2018
- Issue No: 39
- Page Range: 88-103
- Page Count: 16
- Language: Turkish