Концептуализирането на реалността като естетическа конструкция в творчеството на Волфганг Велш
The Conceptualization of Reality as an Aesthetic Construction in the Works of Wolfgang Welsch

Summary/Abstract: The article discusses the question of the growing aestheticization of everyday social and material reality, and in particular, the German philosopher Wolfgang Welsch’s reflections on this issue, presented in three of his essays in which he links problems of aesthetics to the global change in ways of perceiving and experiencing reality in contemporary hedonistic and mediatized culture. The article attempts an analytical reconstruction of the main aspects of the thesis regarding the aesthetic modelling of reality in present-day consumer societies, as well as of the relation of that thesis to Welsch's theory of “Aesthetics beyond Aesthetics”.

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