La critique de cinéma comme outil rhétorique de persuasion
Film Review as a Rhetorical Device of Persuasion

Summary/Abstract: The purpose of this paper is to examine emotional argumentation in the context of discursive strategies of persuasion, exploiting the rhetorical parameters of movere and delectare that govern the persuasive enterprise rooted in the deliberative dimension of film reviews. Based on one hundred reviews of three French popular comedies the author proposes to identify linguistic units related to the principle of affective and conative assignment of intensifying attribution and identification. Thus it is possible to lock the addressee in the discursive universe created by the addresser, which in many respects resembles the techniques used in the advertising argumentation.

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