GLOBAL E-TRENDS IN RUSSIAN HIGH EDUCATION SYSTEM AS ESSENTIAL TOOLS OF ITS CHANGE MANAGEMENT
GLOBAL E-TRENDS IN RUSSIAN HIGH EDUCATION SYSTEM AS ESSENTIAL TOOLS OF ITS CHANGE MANAGEMENT

Summary/Abstract: Modern "post-industrial" era is distinguished by such rapid global changes andalmost instantaneous copying of products and services that make it meaningless reaching thegoal of long-term retention of a certain market position. Constant perfection of design andservice accompanying provision of products and services, is becoming a condition forsuccessful business development. The strategy ceased to be only a long-term plan and wasformed as the concept of a management process which is characterized by a constantadjustment in the on-line regime. Today, the educational community is also subjected to thesechanges. The need for changes and adaptation to an ever-changing environment poses anumber of new challenges for educational institutions aimed at training specialists with a setof core competencies for the information society. Universities today are doing their best toattract international students. They are mobile young people (there are more than 5 millionpeople in the world), possessing great abilities. The war for talent leads to the rapiddifferentiation of educational institutions. Technological innovations came with a delay ofabout 10 years in the sphere of education. Today, the annual growth of the online educationmarket is 27%, the traditional - 5%. In 2016, more than 50 million people around the worldstudied using the largest online platforms. So the main task of this research work is to definethe influence of some educational global trends on Russian education system (regarding thesetrends as important tools of change management for educational institutions) and assess thereadiness of Russian universities to such influence.

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