Influence of Dominant Discourses in the Public Sphere on School Life and Educational Leadership
Influence of Dominant Discourses in the Public Sphere on School Life and Educational Leadership
Author(s): Joanna Kołodziejczyk, Roksana UlatowskaSubject(s): Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: discourse; educational leadership; marketing in education; education policy; mass communication
Summary/Abstract: The article addresses the problem of the influence of dominant discourses in the public sphere on school educational leaders and school reality. The authors focus on two factors of the school environment – political and marketing, which can have a significant impact on creating their development strategies.
Journal: International Journal of Contemporary Management
- Issue Year: 17/2018
- Issue No: 3
- Page Range: 173-189
- Page Count: 17
- Language: English