Rola emocji w zarządzaniu organizacją medialną na przykładzie radia RMF FM
THE ROLE OF EMOTIONS IN MANAGEMENT OF MEDIA ORGANIZATION ON THE EXAMPLE OF RMF FM RADIO

Summary/Abstract: Commercial channels try to acquire the biggest number of listeners possible by taking more and more varied measures. This article thesis aims at analysing the mechanisms of attention management targeted at the listeners on the basis of two broadcasts in RMF FM radio: Byle do piątku by Ewelina Pacyna and Przepis na weekend by Krzysztof Urbaniak. The results show that the methods of attracting attention used by the radio presenters are not limited to the implementation of certain techniques but also rely on building sincere relations between the listeners and the presenters.

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